Big Game Ad is the Best Thing Since Sliced Bread

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If you were watching the big game this weekend, you may have recognized El Camp in the Little Caesars TV spot. This hilarious spot features Rainn Wilson as the CEO of the Sliced Bread Company. Profits drop and chaos ensues when people realize that Little Caesars delivery is the best thing since Sliced Bread. The production crew transformed El Camp into the home office for Sliced Bread. One key scene included zip lining through the office, tobogganing down the stairs and even a live ostrich being ridden like a horse while the CEO watches his business fall apart.

The whole thing was filmed over the course of one weekend using one large and talented crew. I showed up during part of the filming and was impressed to see how thoroughly they could occupy space in our office and then quickly clean up without leaving a trace. Here are some behind-the-scenes snaps that I took while walking through El Camp.

As you can see in the shot above, they did use a real ostrich (which was treated very kindly by its handlers). That was one big bird, and thankfully the rider was very petite.

Make sure to watch the spot more than once so you can see all the chaos as it unfolds.

Click to view

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